Recently, I came across a post in a Facebook group from someone wondering why their new business wasn't listed on Google's first page. They had just just created the website. I grinned slightly as I thought back to the uncertainty I felt when I first began studying SEO.
For your website, you still need to have a working knowledge of SEO, even if you have no desire to become an expert in the field. When meeting with marketing firms and SEO consultancies, you should be able to ask pertinent questions.
Search engine optimization, or SEO. Basically, when people seek for information, search engines like Google, Bing, and others employ algorithms to rank webpages. When someone searches for you, the services you provide, or something associated with your brand, you want to be at the top of the results. This is why you want to optimise your website.
You don't want your website to be all alone on page 8 of the search results if someone searches for "life coaches in Philadelphia." Page 1 is where you want to be.
Unfortunately, I've seen a lot of businesses get taken advantage of because they didn't understand SEO well enough before accepting a contract. SEO can be pricey. I've made mistakes of my own, mostly because I didn't understand and didn't hold businesses responsible.
Technical SEO: This includes the structure and organisation of your website, page load times, and mobile performance optimization.
Off-site SEO: examines links leading to your website from other websites (improving ranking authority). Be aware of your target market. What sort of links are you seeking? Distribution tactics are crucial.
Images, metatags, and keyword strategy for on-site SEO. Page titles should contain keywords.
Content: Producing clear and useful content is crucial. It must be pertinent to what the user is looking for.
You should ask an agency what steps they will take to address each of these issues in order to improve your ranking. Each month, you should also receive a report detailing the tasks that were accomplished and your current position for specific keywords and searches. Recognize that SEO requires patience. Be patient, but also anticipate seeing improvement.
You at least now have a fundamental understanding of the elements that affect how well your website ranks. This makes conversing with a business that guarantees significant results much simpler.