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Ten eCommerce Trends to Watch in 2022

In this post, 17 eCommerce trends for 2022 are broken down. We'll also discuss three predictions about the future of online commerce. Let's start!

2022 eCommerce Trends

Here are the 17 eCommerce trends for 2022 in a nutshell:

  • Commerce is being overtaken by omnichannel selling, in which eCommerce companies that use numerous channels for marketing get a higher conversion rate than those who simply use one.
  • Go multilingual to increase your scaling potential. Since only 25.9% of internet users are English speakers, multilingual support is essential for international eCommerce companies.
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  • Fast checkouts can streamline the online shopping experience because customers often leave their shopping carts empty when a transaction takes too long or is too complicated.
  • To make transactions simpler, give customers a variety of payment alternatives. Some customers prefer conventional payment options like bank transfers. Others, however, prefer cutting-edge ones like cryptocurrency, digital wallets, or the Buy Now, Pay Later (BNPL) system.
  • Optimize for individualised interactions; 31% of customers seek a more tailored purchasing experience. One method to achieve this is by providing pertinent and unique recommendations.
  • Give exceptional customer service top priority because it has a beneficial impact on consumers' purchasing decisions. It fosters brand loyalty, advances a favourable brand image, and increases eCommerce sales.
  • Automate repetitive marketing operations to nurture leads into eCommerce sales and streamline your workflow to increase conversions and productivity.
  • Offer a subscription-based business model. By luring in devoted clients with subscription packages, you may increase retention rates and revenue.
  • Increase your audience by using social media marketing; it's a great way to connect with and draw in your target market.
  • Utilize live shopping to boost client engagement and conversion; organise live shopping events to instil confidence in your items.
  • Increase eCommerce sales and customer relationships by producing informative and interesting content to drive sales. Possible here is influencer marketing.
  • Provide quick and free delivery alternatives; clients' purchasing decisions are influenced by shipping prices. Additionally, customers desire speedier delivery.
  • Being a purpose-driven brand will help you make an impact by involving customers and promoting your company's social responsibilities.
  • Optimize your conversion rate by turning visitors into paying customers or newsletter subscribers.
  • Adopt artificial intelligence to improve the shopping experience; make use of AI technology to make purchasing easier.
  • Zero-party data can be used to anticipate future data privacy regulations and to remain on top of emerging data privacy trends.
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For an in-depth analysis of each of these eCommerce trends, read the sections that follow.

1. Omnichannel Sales

For a smooth experience, omnichannel selling merges many platforms and channels. This covers offline brick and mortar stores as well as internet platforms like websites and social media.

Mobile shopping is one of the primary foundations of a company's omnichannel strategy, with an estimate indicating that it will make up 42.9% of eCommerce by 2024.

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To keep ahead of the competition, mobile commerce is now an absolute must. Therefore, developing an eCommerce site that is mobile-friendly will guarantee a positive user experience.

As an alternative, you might employ progressive web apps (PWAs), just like Starbucks.

One-click access and offline capabilities are two examples of interactions seen in PWAs that mimic those found in native apps. For those who must decide between developing a mobile app or a mobile eCommerce website, this is a win-win solution.

It is obvious that mobile shopping is one of the key pillars of a company's omnichannel strategy given that an estimate indicates that mobile commerce would represent 42.9% of eCommerce by 2024.

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In order to keep ahead of the competition, mobile commerce is no longer an option. Therefore, making an eCommerce site responsive to mobile devices will guarantee a positive user experience.

You can also use progressive web apps (PWAs), like Starbucks does.

A PWA functions similarly to a native app and offers similar app-like features, such as one-click access and offline support. It is a win-win solution for people who must decide between developing a mobile application or a mobile eCommerce website.


BOPIS also promoted a new pattern of consumer behaviour known as online research and offline purchasing (ROPO). Numerous customers find waiting for products to arrive to be tedious and shipping expenses might be high. In addition, 56% of customers prefer to browse products in physical locations before making a purchase.

Despite the fact that 43% of US consumers are spending more money online than they were before to the epidemic, it's crucial to keep in mind that consumers want to return to shopping in actual stores. The lack of worry among 70% of US consumers regarding in-store shopping accounts for the 44% rise in in-person visits to brick-and-mortar retailers.

A physical location can also act as the logistics centre for your internet firm. A logistics hub can assist in processing returned goods because 30% of eCommerce orders are returned.

Offer a consistent customer experience while balancing online and offline channels. The order rate is 494% higher for businesses using omnichannel promotions, therefore this work pays off well.

With guide shops, Bonobos is a business that has found success across all channels.

Customers can try on various sizes at these guidance shops to see which one suits them the best. They can then place a purchase on the Bonobos website for the size they wish. Customers can ask inquiries and return things at the guide shops, which also serve as customer service centres.

Investigate scenarios for your own eCommerce firm when your target market might prefer going to a physical store. If the sentiment is strong, take care of these requirements and decide if continuing on a wider scale is worthwhile.

2. Stores that are bilingual
Localization is essential for global success. eCommerce behemoths like eBay and Amazon have expanded their reach outside of English-speaking nations. Even smaller eCommerce businesses can profit from thinking globally.

According to a CSA Research research, 76% of internet customers prefer to buy products that include information in their native tongue. A further 40% will never make a purchase from an international eCommerce site.

For more information regarding the study's conclusions, see the graph below:

Making ensuring your eCommerce site is multilingual will help you gain greater international reputation and boost sales.

The Localization Industry Standards Association (LISA) estimates that the return on investment for localization is $25 for every $1 spent (ROI). Targeting the global market is therefore a wise investment.

While offering customer service in many locations is great, starting with a multilingual online store is a great place to start.

There are numerous plugins that allow you to add multilingual support to your website if you established your online store using WordPress. The options of a website builder like Zyro allow you to add more languages to your store.

Quick Checkouts
Customers shouldn't experience difficulty at the checkout when making purchases from an online retailer.

The Baymard Institute estimates that 17% of shoppers abandon their shopping carts as a result of lengthy or challenging checkout procedures. One of the easiest methods to reduce this danger is to speed up the checkout process.

Reduce the checkout process to a single page and get rid of all extraneous components. The corporate address field, for instance, can be removed if your store sells products directly to consumers. This streamlines the customer experience and increases conversions.

However, there are benefits to multi-page checkout, such as a wider scope for analytics. A/B testing is advised to determine whether a single-page checkout outperforms a multi-page checkout for your store.

Make sure the cart responds quickly and loads completely. This will fit well with the quick service overall and make the clients happy.
Make sure to turn on the search option on your eCommerce site so that visitors can easily find the item they're looking for. You have a wide selection of search plugins to pick from if you utilise WordPress as your eCommerce platform.

Enable saved payment and address information so that repeat buyers can avoid having to go through the same process again. Apply recovery tactics for abandoned carts to persuade customers to finish their checkout.

4. Adaptable Payment Methods
Don't let your website's lack of support for their preferred payment method drive away potential customers.

Digital or mobile wallets, which were the most widely used payment method globally in 2021, accounted for 49% of all eCommerce transactions worldwide, according to Worldpay.

With a 21% market share in the same year, credit cards came in second. By 2025, it is anticipated that 53% of all eCommerce transactions will be made possible by digital wallets.

Even though it isn't anticipated that cryptocurrencies will replace traditional payment methods anytime soon, more businesses are beginning to accept them.

We advise making available the following payment options for all online purchases:

electronic wallets (including mobile payments, like Apple Pay)

  • Bank cards
  • Bank cards
  • monetary transfers
  • Cryptocurrency

Remember that different regions have different levels of acceptance for various payment options. For instance, the majority of South Koreans prefer credit cards to alternative forms of payment. In contrast, bank transfers are the most often used payment method in Thailand.

Find out which payment methods are most popular in the nation you are targeting.

Additionally, offering an alternate payment method can give your company a competitive edge.

Customers can purchase goods and pay for them over time, frequently interest-free, with BNPL programmes. They are practical for clients who either cannot or do not wish to pay the entire amount at the time of purchase.

The Internet has had an impact on the growth of BNPL since it enables clients to shop online in times of economic difficulty.

Customers are more likely to buy thanks to BNPL's smaller upfront commitment. By lowering the cart abandonment rate by 35%, it boosts sales. Additionally, it's a fantastic approach to boost client loyalty and trust.

Food and more expensive stuff like electronics are both eligible for BNPL. Use a payment gateway that accepts instalment payments to add this payment option to your checkout page.

5. Customized Activities
An eCommerce environment that offers users a personalised experience makes use of targeted email marketing campaigns and product recommendations based on their prior behaviour.

More than 60% of shoppers are more inclined to make subsequent purchases from a firm that offers a personalised shopping experience, according to a Segment survey. Customers anticipate businesses to be proactive and make prompt recommendations for the things they may require in the future.

You will be one step ahead of your rivals if you manually customise each customer's purchasing experience because they won't need to hunt for more products elsewhere.

People are also made to feel valued and cared for when they receive personalised experiences. Applying it at different stages of the client journey is a good idea.

Amazon does customization well. On its homepage and on each product page, the massive online marketplace displays a row of suggestions.

According to Barilliance Research, up to 31% of sales from online stores come from product suggestions. If a company is successful in providing a tailored experience, it may draw in and keep clients without having to invest in extra marketing initiatives.