02 Apr

Google is closing its URL Shortening service, replace it with FDL

Posted by Badre Alam

Last Friday, Google comes with an important announcement that it would be ending support for its goo.gl URL shortening service. Google’s senior software engineer Michael Hermanto, “Starting March 30, 2018, we will be turning down support for goo.gl URL shortener. From April 13, 2018, only existing users will be able to create short links on the goo.gl console. You will be able to view your analytics data and download your short link information in CSV format for up to one year, until March 30, 2019, when we will discontinue goo.gl. Previously created links will continue to redirect to their intended destination.”

URL shortening service Goo.gl

Google launched this URL Shortening service in 2009. According to Google, We open this service as a way to help people more easily share links and measure traffic online. Since then, many popular URL shortening services have emerged and the ways people find content on the Internet have also changed dramatically, from primarily desktop web pages to apps, mobile devices, home assistants, and more. Google shut down support for this service and replacing this service with Firebase Dynamic link (FDL).

Now if you open goo.gl, it shows a message on its dashboard. see here.

URL Shortening service goo.gl

Firebase Dynamic Link (FDL)

Now, the question is what is Firebase Dynamic Link or better known as FDL? FDLs are smart URLs that allow you to send existing and potential users to any location within an iOS, Android or web app. We’re excited to grow and improve the product going forward. While most features of goo.gl will eventually sunset, all existing links will continue to redirect to the intended destination. Here is good news for all developers, Google already recommended that they all can use FDL service. FDL has the power to detect platform and redirect users to the related platform. FDL also helps users to find actual content which they want.

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